Asahi Beer USA has announced Dave Duffy has joined the company as its new Head of Sales. In this role, Duffy will lead the company’s national sales strategy, drive commercial execution across all channels, and strengthen relationships with customers and distributors.
Duffy has 30 years’ experience in the beverage industry with tenures at Boston Beer, New Belgium, Brooklyn Brewery, Wilding Brands, and Deschutes Brewery. In his new role, he will oversee Asahi Beer USA’s sales organization, strengthen customer and distributor relationships, and play a central role in driving long‑term, sustainable growth in both on- and off-premise channels.
Paul Verdu, Managing Director, Asahi Beer USA, said, “We’re thrilled to have Dave on board - his proven track record in leading teams, delivering growth and building strong distributor and retailer relationships will be instrumental as we accelerate the momentum behind Asahi Super Dry and our broader portfolio.”
Asahi Beer USA markets and sells super premium beer brand Asahi Super Dry, shooter brand Twisted Shotz and new RTD Asahi Zeitaku Shibori in the United States of America. Duffy joins at a pivotal time as the business continues to expand its U.S. footprint, supported by increased investment in marketing, route-to-market execution, and the local production capabilities at Asahi’s Octopi beverage production facility.
“I am excited to join Asahi Beer USA at such an important time,” said David Duffy, Head of Sales, Asahi Beer USA. “Asahi has incredible brands, a world‑class team, and a clear vision for growth in the U.S. market. I look forward to partnering with our distributors and customers to bring these brands to more consumers across the country.”
